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Bestseller

Fr. 00:00 Oud

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Fragrance as a lifestyle

22 Débuté

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Bestseller

Fr. 00:00 Oud

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Make it iconic

About

Fragrance as a lifestyle

22 Débuté

Lifetime Bottle | 50ML Eau de Parfum

In stock (can be backordered)

€0,00

€119

Sweet · Amber · Fruity

Musk · Vanilla · Cashmere Wood · Sandalwood
Cinnamon · Myrrh · Liquor · Heliotrope
Iris · Labdanum · Tonka Beans · Moss

In stock (can be backordered)

€0,00

€119

Explore more

22 Débuté

Memories in reverse

A great scent can take you somewhere in an instant. Even to places you’ve never been to. It’s so strong, to feel the emotion of a nostalgic memory of something that is yet to happen. That’s our aim. Creating emotions that are yours to fill. Memories in reverse.

7 Fine Fragrances

Our fragrances are made with natural and synthetic ingredients.
Recognizable notes. Clean solutions.
Uncomplicated formulations that have nothing to hide.

Mo. Bergamotto

Bright bergamot and almond oils rest on a woody vetiver base. It’s like a distant memory of an Italian summer afternoon. A classic fragrance.

Mo. Bergamotto pays homage to sunbaked citrus swaying in the sea breeze of an imagined Italian coast. It’s a classic scent that evokes white linen shirts, salty skin and modern-day nostalgia.

Fresh, Citrus, Vetiver, Classic

Top notes: Bergamot, Almond
Middle notes: Cashmere Wood, Ginger
Base notes: Vetiver, Cedar wood

Tu. Dawn

A tribute to all those mornings recalling nighttime memories while overlooking the canals. It’s that unmistakable thrill of having the city all to yourself.

This feeling of dark and light brings back memories of early summer mornings of our beloved Amsterdam, then and now. It’s that unmistakable thrill of a city that’s about to awaken. The constant change. The late nights. The sleepless mornings. Memories of rebellion and youth.

Top notes: Orange, Bergamot, Spices
Middle notes: Patchouli, Ginger, Incense, Ylang Ylang
Base notes: Agarwood, Labdanum, Musk, Vanilla

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We. Pa-chou-li

Fresh florals and earthy cocoa ride a wave of incense and patchouli. It’s a heady haze, a future vision of an engineered floral fragrance.

We. Pa-chou-li recalls the feeling of entering an old-school greenhouse full of blooming greenery: heady, raw and enigmatically earthy. An engineered floral.

Top notes: Bergamot, Carnation, Blackcurrant
Middle notes: Orange Blossom, Incense
Base notes: Patchouli, Sandalwood, Cocoa

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Th. Ride

The wild card — duality expressed through pink pepper and mate leaf notes, dipped in musky incense and cedar woods.

Th. Ride captures a reversed memory of a journey through ancient forests, the smell of incense and leaves sticking to a leather jacket. With each bend of the road, the familiar scents of home slowly make way for nothing but woods.

Top notes: Pink Pepper, Mate Leaf, Rose
Middle notes: Icence, Violet, Clary Sage
Base notes: Cedarwood

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Fr. 00:00 Oud

Contrasting notes create tension and ease. Crisp mint and sharp saffron warm up to resins and florals with an underscore of oud punching through.

Fr. 00:00 Oud captures the city’s magnetic pull after a long week, where small moments of calm clash with the fast pace of daily life — and you love both equally.

Top notes: Peppermint, Saffron, Liquorice
Middle notes: Rose, Jasmine, Pepper, Elemi gum
Base notes: Oud, Papyrus

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Sa. Dusk

An explosion of warm spices and fresh citrus melt into floral notes and sweet resins. Like an enveloping memory of extreme comfort.

Sa. Dusk is fresh and warm evoking visions of a future summer evening. A portable memory to remember places where life is bright.

Top notes: Citrus, Warm Spices
Middle notes: Ylang Ylang, Jasmine and Rose
Base notes: Resins, Cedarwood

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Su. W52

Christmas on the Santa Monica Pier: warm, cozy and sunny but with a west coast edge of spiced floral notes and a wild base of sandalwood and fir balsam.

W52 evokes road trips up the desert coast with the rooftop down. Memories of youth and the desert ahead.

Top notes: Tangerine, Elemi Gum, Cinnamon
Middle notes: Sambac Jasmine, Rose, Fir Balsam
Base notes: Patchouli, Vetiver, Sandalwood, Moss

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Bottle for a lifetime

Clean, smart and durable

A good perfume bottle is like a work of art. And we don’t like being wasteful about it. Our lifetime bottle is made from heavyweight glass.

Designed to hold 50ml of your favourite fragrance. Built to last a lifetime. Simply order a refill when empty. We’ll ship it straight to your door.