00:00 Oud

A tribute to all those mornings recalling nighttime memories while overlooking the canals. It’s that unmistakable thrill of having the city all to yourself.

This feeling of dark and light brings back memories of early summer mornings of our beloved Amsterdam, then and now. It’s that unmistakable thrill of a city that’s about to awaken. The constant change. The late nights. The sleepless mornings. Memories of rebellion and youth.

Top notes: Orange, Bergamot, Spices
Middle notes: Patchouli, Ginger, Incense, Ylang Ylang
Base notes: Agarwood, Labdanum, Musk, Vanilla

Fresh florals and earthy cocoa ride a wave of incense and patchouli. It’s a heady haze, a future vision of an engineered floral fragrance.

We. Pa-chou-li recalls the feeling of entering an old-school greenhouse full of blooming greenery: heady, raw and enigmatically earthy. An engineered floral.

Top notes: Bergamot, Carnation, Blackcurrant
Middle notes: Orange Blossom, Incense
Base notes: Patchouli, Sandalwood, Cocoa

The wild card — duality expressed through pink pepper and mate leaf notes, dipped in musky incense and cedar woods.

Th. Ride captures a reversed memory of a journey through ancient forests, the smell of incense and leaves sticking to a leather jacket. With each bend of the road, the familiar scents of home slowly make way for nothing but woods.

Top notes: Pink Pepper, Mate Leaf, Rose
Middle notes: Icence, Violet, Clary Sage
Base notes: Cedarwood

Contrasting notes create tension and ease. Crisp mint and sharp saffron warm up to resins and florals with an underscore of oud punching through.

Fr. 00:00 Oud captures the city’s magnetic pull after a long week, where small moments of calm clash with the fast pace of daily life — and you love both equally.

Top notes: Peppermint, Saffron, Liquorice
Middle notes: Rose, Jasmine, Pepper, Elemi gum
Base notes: Oud, Papyrus

An explosion of warm spices and fresh citrus melt into floral notes and sweet resins. Like an enveloping memory of extreme comfort.

Sa. Dusk is fresh and warm evoking visions of a future summer evening. A portable memory to remember places where life is bright.

Top notes: Citrus, Warm Spices
Middle notes: Ylang Ylang, Jasmine and Rose
Base notes: Resins, Cedarwood

Christmas on the Santa Monica Pier: warm, cozy and sunny but with a west coast edge of spiced floral notes and a wild base of sandalwood and fir balsam.

W52 evokes road trips up the desert coast with the rooftop down. Memories of youth and the desert ahead.

Top notes: Tangerine, Elemi Gum, Cinnamon
Middle notes: Sambac Jasmine, Rose, Fir Balsam
Base notes: Patchouli, Vetiver, Sandalwood, Moss