About us

Memories in reverse - Signature scents for the iconic.

We set out to create a line of unisex fragrances inspired by nature but driven by technology. Simple compositions that adapt to any skin and have nothing to hide. As transparent as our refillable bottle. The result is a smart collection of modular fragrance solutions adapted to fast-paced city life.

Our fragrances are made with ingredients from both natural and synthetic origins. Each fragrance is a composition of recognizable notes translated to clean solutions. Uncomplicated formulations that have nothing to hide and are not flung off conveyor belts.